J. D. G. Dunn, "The Messianic Secret in Mark," Tyndale Bulletin 21 (1970): 92-117.
Dunn argues against Wrede that the Messianic secret was historical. Jesus believed himself to be the Messiah, but he understood his role in a sense unexpected by the people and unpopular with them.
Does not fully follow through on the significance of his observations.